Saturday, April 26, 2014

Local Gem: Nike Boston Reopening

Isn't spring the best time for a makeover?  Well, the former Niketown is now Nike Boston, and it has never looked better!  We were invited to check out the unveiling of the store after being closed for a few productive months (read on for other special guests), which reopened on Friday the 18th leading up to Marathon Monday.  After a year of our city's spirit rebuilding, Nike Boston followed suit.  The 30,000 square foot space is the 12th Nike Brand Experience to open in the US, a movement to present recycled materials, starting with reclaimed floors from a local school gymnasium to recycled tires to highlight their sneaker displays.

Boston-only style of Nike Frees  "Stronger Every Run," indeed!

Nike Boston now offers services such as:

The store is more active than ever, too!  The Nike+ Run Club meets Tuesdays/Thursdays at 6:30pm and Saturdays at 9am at the runner's lounge above before hitting the streets of Boston.

The morning of the opening presented high energy (there was a line around the block of people who camped out waiting to be let in!) and celebrity to kick off amazing fundraising for the Challenged Athletes Foundation.  Rob Gronkowski, Shane Victorino and Sarah Reinertsen were there to collectively kick off the $100/mile donation on the in-store treadmills to get everyone in the right spirits to give back to our city!  It was pretty great seeing these athletes in person, and how amazing that they were part of the day!

Now, go check out the space on 200 Newbury Street!  Be sure to note all of the past Boston championship recognition on the atrium flags, and larger than life wall upstairs, modeled after our very own Green Monster! #strongereveryrun

- Meredith

select photos courtesy of See*Spark*Run, thanks, gals A&B!

No comments:

Post a Comment