Recap: Designing Digital Content

Earlier this week, I had the pleasure of attending an event hosted by the Boston division of Fashion Group International (FGI).  Do you gals know about FGI?  The Boston sector is a branch of a larger organization established in the 1920s.  It was started by women in the fashion industry looking to launch a platform in order to solidify one's role throughout the business world.  You may be familiar with a few founding FGI members, First Lady Eleanor Roosevelt and global beauty brand founder Elizabeth Arden.  FGI has clearly grown over the years and has since built a national presence.  Today, Diane Von Furstenberg and Anna Wintour are infamous members on the board.

This past Tuesday morning, the non-profit put on an intimate breakfast event at Copley Place about digital content and suggestions on promoting one's brand.  It was applicable for entrepreneurs and bloggers alike.  The event was moderated by Nash Yacoub, from PR powerhouse Succarra (has a showroom in Beacon Hill!) and featured commentary from blogger and Alex & Ani PR professional Sabrina Strelitz and getprivy.com founder Ben Jabbawy.  Topics spanned from personal organization, customer outreach and something most millenials can relate to, the balance of doing it all!

After meeting other attendees ("Hi" Marissa!) and just a few minutes soaking in the interesting commentary, I plan on joining FGI this year.  We all crave worldwide trend updates and should want to be a part of the ever-growing fashion world here in Boston.  NYC and LA can't have all of the attention!  Even if you don't join, be on the lookout for FGI's event announcements so you can still attend those offered to the public!

- Meredith